PT AJINOMOTO INDONESIA (Ajinomoto) as a seasoning producer company that has been present to accompany Indonesian families since 1969 continues to strive and invite all elements of society, including the younger generation, to be able implement healthy lifestyle and be more concerned with environmental sustainability.
Through the Indonesia Millenial & Gen-Z Summit (IMGS) 2022, which was attended by more than 6,000 visitors (offline), and more than 80 million visitors (online), most of whom were millennials & gen-z, Ajinomoto shared its experience in presenting deliciousness through Dapur Umami that also have nutritious menu and adapted to the latest campaign of Smart Salt so that they can implement healthier foods by reducing salt intake. Ajinomoto also shared experiences related to environmentally friendly production process activities and invited the younger generation to prefer to buy products that have more value for environmental sustainability, such as AJI-NO-MOTO® MSG and Masako® which contain less plastic packaging materials.
Grant Senjaya – Head of Public Relations Dept PT AJINOMOTO INDONESIA, said that currently Ajinomoto is activating the Smart Salt campaign which is in line with the recommendation of the Indonesian Ministry of Health regarding reducing sugar, salt, fat (GGL) intake in daily consumption. Besides that, Ajinomoto factories also implemented more environmentally friendly production activities.
“This year IMGS is the first time we have become partners in this event. We support this positive activity because it is very beneficial for the younger generation to be more concerned about health and environmental sustainability. IMGS 2022, which focuses on environmental issues, becomes our background in participating as a partner, because it is in line with our vision and mission to create environmentally friendly business activities. Visitors can participate in various activities at our booth. In addition to exciting games with attractive prizes, visitors can also taste one of our Smart Salt menus, namely the Masako® Brulee Bomb taken from https://www.dapurumami.com/. Through the Smart Salt campaign, Ajinomoto wants to educate the public about the importance of a low-salt diet and invite Indonesian families to live a healthier life by reducing the intake or use of salt in food processing, but still being able to get a high taste by adding sources of umami such as MSG. To view other Smart Salt menus, it can be accessed through our Dapur Umami website: https://www.dapurumami.com/page/bijak-garam. Apart from food intake, we also invite the younger generation to be more #ReadytoMove and increase exercise so that they are more fit in carrying out daily activities. We provide solutions through aminoVITAL® products to optimize sports activities,” said Grant.
“Then related to activities that are more environmentally friendly, our factory in Mojokerto has implemented a circular economy practice by creating co-products or by-products such as AJIFOL, AMINA, FML which are obtained from the waste processing process of our production. We do this activity as an effort to achieve Zero Waste, an effort to minimize and reduce environmental pollution to zero. In addition, we also reduce carbon emissions, manage liquid waste, overcome the problem of accumulation of plastic waste by reducing up to 30% the use of plastic materials in AJI-NO-MOTO® MSG packaging, as well as eliminating outer and upper plastic packaging for Masako® products. Then, next year we will also test the use of biomass energy sources to slowly replace coal as one of our boiler energy sources at the factory,” he continued.
PT AJINOMOTO INDONESIA is committed to continuing to make a positive contribution to society, by improving the welfare and health of Indonesian families through high quality products and services that focus on delicacy and health. Through these steps, Ajinomoto hopes to inspire many parties to carry out other movements aimed at maintaining environmental sustainability.