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Ajinomoto Launch New Product, Masako® Mushroom Broth

Publish with Author Ajinomoto at 22 May 2024

Jakarta, May 2024 - PT AJINOMOTO INDONESIA (Ajinomoto) continues to innovate in developing products that can provide added value and can contribute to the health of the Indonesian people with the guarantee of being halal. Especially considering the current condition of Indonesian society, which is increasingly aware the importance of health.


Responding to this need, Ajinomoto launched the Masako® Mushroom Broth product for Indonesian consumers so that they can create delicious and practical vegetable menus and side dishes, so that the Indonesian people's nutritionally balanced food intake can be fulfilled.


“Masako® Mushroom Broth is the only mushroom broth seasoning that uses 3 selected types of mushrooms, namely champignon, shitake, oysters, and combined with selected spices. So it can create a delicious mushroom broth aroma and taste, as well as the right (balance) savory taste. Masako® Mushroom Broth is very suitable for creating fish, seafood and vegetable based dishes," said Eurli Prameswari, Head of Sauce & Seasoning Dept - PT AJINOMOTO INDONESIA.


“Masako® Mushroom Broth comes in 10g and 40g sachet packaging at a very affordable price. Currently, Indonesian people can get our new product Masako® Mushroom Broth at traditional markets, minimarkets and supermarkets nearby, or at our Ajinomoto Official Store, on Tokopedia, Shopee and Lazada," she continued.


In line with one of Ajinomoto Global's vision, to expand healthy life expectancy of 1 billion people worldwide Ajinomoto Indonesia keep contributes in creating innovation that can support Indonesian family to create delicious and nutritious meals. The presence of Masako® Mushroom Broth is one of Health Provider Ajinomoto's contributions to achieving one of Ajinomoto's visions, to expand the healthy life expectancy of Indonesian families.


"We hope that, through the launch of the Masako® Mushroom Broth product, we can contribute to increasing people's desire to adopt a healthy lifestyle by creating a delicious, practical and nutritionally balanced dish using quality products from Ajinomoto," concluded by Eurli at the end of talks.


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