Jakarta, 19 September 2020 - In the midst of Covid-19 pandemic period and now with full scale of PSBB already applied by the local government in several areas of Indonesia, we have to spend most of all our activity at home. For mothers, buying food from outside (neighborhood markets, supermarket, or grocery stores) to cook nutritious meals to increase immunity system of family members at home has become a top priority as well as a main concern because of this situation. Thus, presents a query and confusion on what other dishes to serve?
Mothers around the country don't need to worry any longer, because PT AJINOMOTO INDONESIA is now launching Masako® with a new formula and packaging, so mothers can cook MORE SPECIAL broth with MORE DELICIOUS meat extracts. This launch is also cemented by an official announcement of an exclusive collaboration with superstar Isyana Sarasvati as new Brand Ambassador.
The famous and multi-talented Indonesian singer and songwriter was officially introduced as the new Masako®’s product Brand Ambassador to the public when PT AJINOMOTO INDONESIA held an Online Press Conference on September 19, 2020.
“This is the first time I have been in an active job scene with my husband, and the first time for being trusted as a Brand Ambassador for Seasoning Products, I am very grateful and happy. As I embark on a wonderful journey helming the new role as a wife, I understand that it is my responsibility to prepare nutritious meals and dishes for my beloved husband. However, even before now, I have always used Masako® as a seasoning for all my cooking creations,” Isyana Sarasvati, Brand Ambassador, said.
“With New Masako®, I would like to invite all Indonesian people, especially mothers who are starting to run out of ideas on what to create at home because of full scale PSBB during pandemic, to explore new recipes, revisit nostalgia meals, and create wonderful memories together with the Masako® KALDU SPECIAL. Surely, every mother's creation at home will taste more special and delicious. Inspiration for various recipes can be found behind Masako®’s packaging. For more complete recipes, please search for favorites on Dapur Umami’s application,” Isyana elaborated.
Jessica Prillia, Brand Representative, Masako®️, highlighted, “We believe Isyana is the best person to represent our New Masako®️. Her talented, positive, creative personality will be a nationwide inspiration for mothers to continue on creating dishes for their family with Masako®️.”
The introduction of New Masako® with KALDU SPECIAL (new Special Broth taste) and Isyana Sarasvati as Brand Ambassador is in line with the arrival of the latest TV Commercial, which has been scheduled to be broadcasted on favorite TV programs for mothers in Indonesia.
When asked about what she thinks of the New Masako®, Isyana explained, “I never got bored working or staying at home because Masako® becomes the motivator in every meals that I create, be it my favorites, my husband’s favorites, nostalgia dishes or trendy viral food. Masako® also equips me with a proper knowledge on nutritional values for family. Food is the key ingredients for happy and long-lasting marriage, and Masako® holds the key to encourage harmonious relationship between me and my husband”.
"We realize that the current situation encourages many people who are accustomed to eating out, to have activities at home, including cooking. This has to be done to maintain health, ensure cleanliness, and to break the chain of spreading Covid-19. Here, Masako® will become your trusted friend, so you will have more confidence in cooking, because all the nutritious vegetable menus will be more special and delicious, and the protein menu can also be even more special," concluded Koichi Ozaki, President Director, PT AJINOMOTO SALES INDONESIA.
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About PT AJINOMOTO INDONESIA
PT AJINOMOTO INDONESIA is a leading food seasoning producer that has colored the lives of Indonesians with high quality products and brings delicacy in every consumer's dish. With its global slogan "Eat Well, Live Well", at the age of 51, PT AJINOMOTO INDONESIA has made extraordinary achievements that mark the strength and resilience of a company that can make a major contribution to Indonesian society.