Jakarta, July 2025 — Ajinomoto Professional reaffirms its commitment to supporting the advancement of Indonesia’s culinary industry by participating in the prestigious Food & Hospitality Indonesia (FHI) 2025 event, held from July 22–25, 2025, at JIEXPO Kemayoran, Jakarta. Through its range of high-quality products specifically designed for the needs of the hotel, restaurant, and catering (HORECA) sector, Ajinomoto Professional brings the spirit of innovation in taste and kitchen efficiency. At this international-scale exhibition.
Ajinomoto invites visitors to experience an interactive and inspiring booth, addressing practical challenges in the kitchen while opening new collaboration opportunities. Among over 500 participants from 20 countries, Ajinomoto Professional’s presence at FHI this year marks a strategic step to introduce modern culinary solutions that can enhance the competitiveness of HORECA businesses in the global market.
The theme is “Cultivating the Future in Sustainable Culinary and Hospitality.” The Ajinomoto Professional booth showcased various flagship products such as Ajinomoto® Beef Extract Powder Seasoning, AJINOMOTO® Chicken Extract Powder Seasoning, KALDOPLUS®, and NIKUPLUS, offering delicious, high-quality, premium seasoning solutions at competitive prices, specifically designed for large-scale kitchen needs and helping to enhance flavor while improving kitchen operational efficiency. Visitors can also witness firsthand how these products are applied in various Indonesian and international signature dishes.
"Our participation in FHI 2025 is part of Ajinomoto Professional's strategy to strengthen its position as a provider of flavor solutions for the culinary business in Indonesia. We aim to demonstrate how our products, specifically designed for professional food service needs, can help culinary businesses improve the quality of their dishes while enhancing operational efficiency. Through direct interaction with visitors, cooking demonstrations, and product education, we hope to build stronger and more sustainable partnerships with industry players." said Andalina Novyanti, Head of the HORECA Department at PT Ajinomoto Indonesia.
In addition to showcasing its best products, Ajinomoto Professional will also host cooking demonstrations with professional chefs. Chef Theo Setyo, Executive Sous Chef at Raffles Jakarta Hotel, and Chef Ray Janson—Brand Ambassador for Ajinomoto Professional—will share their professional kitchen experiences and tips during the cooking demonstrations. This activity is expected to provide inspiration and new insights for businesses in the F&B sector.
"Joining Ajinomoto Professional at FHI 2025 is an extraordinary opportunity to demonstrate how flavor innovation can go hand in hand with kitchen efficiency. As a chef and culinary business owner, I have witnessed firsthand how Ajinomoto products make a real impact in improving kitchen efficiency without compromising flavor quality. At this year's FHI event, I want to share my experiences and inspiration with culinary industry professionals, and demonstrate that with the right ingredients and efficient techniques, we can create delicious, consistent, and profitable dishes," said Chef Ray Janson – Ajinomoto Professional Brand Ambassador
Through cooking demos, interactive sessions, and direct inspiration from chefs, Ajinomoto Professional continues to support high-quality professional kitchens. “The presence of Chef Theo and Chef Ray at our booth is our way of bringing flavor innovation directly to visitors. Moreover, culinary entrepreneurs can explore ideas, innovations, and business flavor solutions digitally via ajinomoto.co.id/horeka-business, our Instagram (@ajinomotoprofessional.id), and YouTube (@AjinomotoProfessionalID),” added Andalina Novyanti, Head of HORECA Department — PT Ajinomoto Indonesia.